Leonardo Wilhelm DiCaprio is an Academy Award-nominated and Golden Globe-winning American film actor. He gained fame for his role as Jack Dawson in Titanic and has starred in many other successful films including Romeo + Juliet, Catch Me If You Can, and Blood Diamond. He has appeared in Martin Scorsese's recent films Gangs of New York, The Aviator and The Departed, causing people to compare this relationship to that from which actor Robert De Niro benefited early in his career. DiCaprio has also been nominated two times for BAFTA, three times for SAG and is a Silver Bear Award winner. The move from "star" to "superstar" came when DiCaprio played Jack Dawson in the 1997 blockbuster Titanic, along side Kate Winslet as Rose DeWitt Bukater, which soon became the highest grossing film of all time and received 11 Oscars. Over the course of the next few years he would become a household name worldwide, synonymous with labels such as "teenage heart-throb", "most beautiful blue eyes I've ever seen" and "sex symbol". People place, DiCaprio fronted scores of magazine covers ranging from Vanity Fair to Rolling Stone, and was once the most searched for personality in the early years of the Internet.[citation needed] In 1998, he made a cameo appearance in Woody Allen's satire Celebrity. That year he also starred in the dual roles of King Louis XIV and his secret twin brother Philippe in The Man in the Iron Mask. His popularity at the time was dubbed "Leo-mania", comparing his sudden fame and fan frenzy to that of the Beatles in the 1960s, known as Beatlemania. The Man in the Iron Mask may have benefited from Leo-Mania, considering its remarkable high worldwide box office gross (especially outside North-America) despite mediocre reviews.

Own Energy Drink

Energy Drink Company Starting an energy drink company is easier than most people think. Contract manufactures eliminate the need for most equipment. The most important thing to consider when developing an energy drink is creating a brand identity. However, before creating a brand, the energy drink company must know the target demographic. It is easier to develop a better beverage that speaks to consumers and can connect with it. The target demographic may dictate everything from the packaging design to the flavor of a product. Understanding the customer is the first step in successful beverage development. Ingredients Due to their ingredients, energy drinks have a variety of physiological and psychological effects, improving mental and cognitive performances as well as increasing alertness, subjectively. The caffeine content of energy drinks is a major selling point to many customers. Generally, energy drinks include methylxanthines, vitamin B and herbs. Other common ingredients are guarana, acai and taurine, plus various forms of ginseng, maltodextrin, carbonated water, inositol, carnitine, creatine, glucuronolactone and ginkgo biloba. Some contain high levels of sugar, while other brands offer artificially sweetened "diet" versions. When choosing a beverage manufacturer it is important to know what type of product processing, packaging and closure the beverage manufacturer offers. Identifying the correct manufacturer that can handle both the processing and the packaging requires significant up front research. Once one identifies a beverage manufacturer that can support the filling processes, packaging and closures requirements for the beverage product, the next important thing to think about is location. It is important to choose a beverage manufacturer that is geographically convenient for the distribution network. Selection of the right beverage distributor can lead to good sales. Beverage distributors are the fastest way to get a beverage on the shelves of major retailers and in many instances, are the only way. Some distributors have great relationships with their retailers and get instant distribution of thousands of accounts, provided the brand offers the necessary marketing support the new beverage.