Beijing is a metropolis in northern China and the capital of the People's Republic of China. It is one of the four municipalities of the PRC, which are equivalent to provinces in China's administrative structure. Beijing is one of the Four Great Ancient Capitals of China. The municipality of Beijing borders Hebei Province to the north, west, south, and for a small section in the east, and Tianjin Municipality to the southeast. Beijing is China's second largest city, after Shanghai. Beijing is a major transportation hub, with dozens of railways, roads and motorways passing through the city. It is also the focal point of many international flights to China. Beijing is recognised as the political, educational, and cultural center of the People's Republic of China, while Shanghai and Hong Kong predominate in economic fields. The city hosted the 2008 Olympic Games.

Energy Drink Brand Strategy

Energy drink brand strategy is oriented towards the 21st Century. The media for this product includes Facebook, Twitter, and other social networking websites. Android and iPhone applications are also important new media routes to effective marketing. New media and social network advertising are not the Coke and Pepsi signs in the rural south from the 1800s, or merely advertised on boring Sunday afternoon television. People between the ages of 18 and 30 buy energy drinks. Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the profile page of an author and delivered to some subscribers or followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. The Android Market is an online software store developed by Google for Android devices. On some Android devices the application is pre-installed and the application allows users to browse and download applications published by third-party developers. Android is a software stack for mobile devices that includes an operating system, middleware and key applications that use a modified version of the Linux kernel. Originally developed by Android Inc., Google purchased the firm, and now it is a part of the Open Handset Alliance. It therefore allows developers to write managed code in Java, controlling the device via Google-developed Java libraries. The App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc. that allows users to browse and download applications found at the iTunes Store and were developed with the iPhone SDK and published through Apple. Some applications are available to download free while others cost money. Beverage distributors are the fastest way to get the beverage on the shelves of major retailers. 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